Speaker Tim Gentle of Think.Digital took the audience through some ideas of how to be found online. They included being clear on your keywords, perhaps using Google Trends and the keyword planner in Google Adwords, and ensuring your site is mobile responsive.
Using social media and Google Maps to list your business helps your ranking, even adding a 360 tour using Google Streetview.
Speakers from the Hive owners, Australia Post, gave some testers on the developments in online payment capabilities and how they are working to simplify e-commerce for small business.
If you haven't yet considered how to take advantage of the online market, it's time to get up to speed.